We’re not just another marketing
agency led by experiments.
We’re led by experience.
We’re cultural tastemakers:
Consulting you every step of the way through your current and future plans.
Consider us your personal marketing concierge dedicated to providing you with purposeful strategy, meaningful messaging, and above all,
tasteful execution.
Featured Work
Featured Work
Essence Festival Of Culture
Tastemaker was called in to lead a talent team in casting, management, and the execution of over 50 talent acts at the Essence Festival of Culture. Social Tastemaker led 4 stages of acts from programming, to contract negotiation, to on-site production.
Notable acts included Jaylen Brown, Lance Gross, Tyler Lepley, Reginae Carter, Zonnique Pullins, Flau’jae Johnson, Te’a Cooper, and more.
Bed, Bath, & Beyond
After being on a social media hiatus for a couple of months, Bed Bath & Beyond called in Social Tastemaker to help them get their social media channels recharged on Instagram and TikTok. Within 6 months, Social Tastemaker created the top 3 performing TikToks in their brand history and drove the most clickthroughs YTD on their IG stories. ST also reignited their wedding registry and back-to-college campaigns leading influencer programs on IG and Tik Tok.
Strength Of A Woman Festival
Mary J Blige’s Strength of a Woman Festival enlisted Social Tastemaker for 2 consecutive years to lead talent communications, social listening, partnership ad placements, and social strategy. Social Tastemaker helped the SOAWF exceed their KPI goal by 560%.
Consulting Services
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Unlock the full potential of your brand with Integrated Marketing services! We specialize in seamlessly blending digital, social, traditional, and PR channels to craft a unified and impactful brand message. From compelling digital initiatives to social media mastery and strategic public relations, our team ensures a cohesive and powerful approach that enhances brand visibility, fosters engagement, and leaves a lasting connection with your audience.
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We specialize in crafting tailored strategies that elevate your brand across various social platforms. From targeted content creation to audience engagement tactics, our team ensures a cohesive and impactful approach that resonates with your audience. Whether it's leveraging the power of Facebook, Instagram, Twitter, or emerging platforms, we guide your brand towards social media success.
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We excel in strategically selecting influencers whose authentic alignment with your brand creates a powerful online presence. Our meticulous approach includes identifying the perfect influencers, managing collaborations, contract negotiation, and ensuring seamless integration with your brand message. From crafting engaging influencer-driven content to optimizing profiles and analyzing performance metrics, we take care of every aspect of your influencer-led social media strategy.
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Got yourself in a jam online and don’t know how to get out of it? Let Social Tastemaker help you. We have experience helping emerging voices and A-list talent change their narrative online, one post at a time. We’ll partner with PR to ensure you can turn around the perception….no matter what happened.
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We excel in strategically selecting content creators whose authentic alignment with your brand creates a powerful impact. Our meticulous approach includes managing collaborations, ensuring seamless integration with your brand message, and crafting engaging content that resonates with your audience
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Are you trying to reach a niche or multicultural audience and need help targeting your message in a meaningful, yet tasteful way? We can help here.
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We specialize in crafting compelling and tailored content that not only tells your brand story but also resonates deeply with your target audience. From ideation to execution, our creative team works collaboratively to bring your brand vision to life.
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Building a social media team or need to empower your current one?
Bring the tastemaker in for help.
We offer personalized coaching to enhance your team's social media strategy, covering everything from how to create a commutity, content creation to engagement tactics. Our expert coaching provides valuable insights on influencer collaboration, guiding you in selecting influencers who authentically align with your brand. From optimizing profiles to leveraging influencer partnerships for maximum impact, we ensure that your team is equipped with the skills to navigate the dynamic social media landscape.
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Need help assembling your marketing or social media team? Tastemaker will help you choose the right talent and create a team structure that fits your unique brand needs.
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Tastemaker has a team of experts spanning across marketing verticals.
From Spirits to Gaming, we can connect you with Tastemaker approved experts and create tailored focus groups to guide you on your unique brand journey.
Tastemaker In Charge
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Shannan is the founder of Social Tastemaker.
Shannan has 10 years of experience in integrated marketing. Whether it be working with talent and influencers or curating disruptive branded content for social media around event tentpoles, digital storytelling is her forte.
She gained experience working for celebrity-owned brands, leading on the client side of Fortune 500 brands, as well as ideating on the agency side to deliver client services, giving her a niche POV on how to deliver work that speaks to all parties. She has led creative ideation on new innovations as well as driven success KPIs through pragmatic management.
Her work spans the CPG, Entertainment, and Tech industries and she’s created strategies for major cultural tentpoles including All-Star Weekend, Superbowl, Fashion Week, BeautyCon, ComplexCon, and more.
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Bring In The Tastemaker
Let’s connect on the next era of your brand.